LanesLanes

Purpose-built software, managed and always improving.

Websites, quote flows, and booking systems for small service businesses, purpose-built for how you work and improved every month for one simple subscription.

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The benefits of purpose-built software, without the headaches.

Most small businesses know software could help. They just don't want a software project. We give you the outcome, without the project pain.

Subscription, not a project

One fixed monthly price for hosting, maintenance, and ongoing edits within reasonable scope. We keep improving it, never abandon it after launch.

No project risk

See a working preview before anything goes live, and cancel anytime.

AI-accelerated delivery

AI coding agents help us build and adapt your software faster than a traditional agency, with human review on every change.

From idea to live software in days, not months.

We coordinate AI agents, templates, and human review behind the scenes. You experience it as a simple managed service.

01

Tell us what you need

Send a message or share examples. We scope it.

02

We build you a preview

We draft a plan and a clickable preview.

03

Review and approve

Check the preview, request tweaks, and approve.

04

Live, hosted, maintained

We ship it live, host it, and keep improving it.

$49per month
Daysnot months
Anytimecancel, no fee
100%human reviewed

One simple monthly price.

That covers building, hosting, and improving one piece of software, like a website, booking system, or quote flow.

Lanes Managed

Purpose-built software, hosted and improved for your business.

Base subscription
$49/ month

Per component, one piece of software. Larger projects are quoted up front.

  • Purpose-built software, shaped around your workflows and trade
  • Hosting, SSL, backups, and monitoring
  • Monthly edits included, improved over time (within reasonable scope)
  • Your data and a working export, always yours
  • Cancel anytime, no setup fee

The small software your business actually needs.

Not a 12 month custom build. Real, focused tools that capture leads, handle requests, and save time.

Customer-facing

  • Websites and landing pages
  • Quote request systems
  • Booking and intake flows
  • Customer portals
  • AI chat and follow-ups

Internal tools

  • Lead capture and tracking
  • Dashboards, CRMs, and pipelines
  • Document and quote generation, plus integrations
  • AI lead scoring and triage

AI agents that handle the busywork in your business.

Beyond the software itself, we put AI to work where it saves real time: answering enquiries, sorting leads, and turning messy messages into clear information.

Answer every enquiry, instantly

An assistant replies to common questions the moment they arrive.

Sort and route leads automatically

Score each lead and send it to the right place, no manual triage.

Turn messages into clean data

Parse emails and forms into structured records you can act on.

Follow up without lifting a finger

Drafted replies and reminders go out on time, every time.

Your purpose-built solution

Whatever repetitive work eats your day, we can automate it.

Built for repeatable, request-driven businesses.

If your customers regularly send you the same kinds of requests, quotes, or bookings, we can probably help, often with AI handling the repetitive parts.

End of tenancy cleanersDomestic and commercial cleanersRemovals companiesWindow cleanersContractorsLandscapers and gardenersPest controlRental and hire businessesPrivate clinicsCoaches and consultantsSmall agencies

Don't see yours? Tell us what you do. If it's repeatable and request-driven, we've probably built something close before.

Software built for your business, live in days.

Request a demoSee how it works

Common questions.

Each component runs on a fixed monthly subscription. One piece of software, like a website, booking system, or quote flow, starts at $49 per month, hosted with monthly edits included (within reasonable scope). Larger feature builds are quoted separately and clearly. No retainer surprises, no unlimited custom work.

Yes. We handle hosting, SSL, backups, monitoring, and platform upgrades. You never need to think about servers, domains, or deploys.

Yes. Edits are part of your subscription, copy changes, tweaks to fields, new images, small layout adjustments (within reasonable scope). Bigger feature work is quoted on top, but most weeks the edits are all you'll need.

AI is a core part of what we build, not an afterthought. We can add an assistant that answers enquiries, AI that scores and routes leads, parsing that turns emails and forms into clean data, drafted replies, summaries, and even outbound calls. It is billed as standardised token packages on top of your base subscription, so you only pay for what you actually use.

Agencies sell projects, then disappear. Freelancers are inconsistent and slow to come back to changes. We sell ongoing software capability, so the system gets better over time as your business changes.

Tell us what you need. We'll show you what we'd build.

We'll reply as soon as possible with a short video, a rough plan, and a price. No commitment.